Group Phi always intent to work on following principles

• Less is more.
• The space defined should be creative & fresh.
• Through inspired & talented individuals who believe in the creation of a total environment,
  through excellence in all parts of design process.
• Team-work – Multi skill working with collective responsibility coming together to produce as one complete whole.
• Utility, Functionalism, Originality, End User & Aesthetics along with Social concern.