Group Phi always intent to work on following principles
- Less is more.
- The space defined should be creative & fresh.
- Through inspired & talented individuals who believe in the creation of a total environment,
through excellence in all parts of design process.
- Team-work – Multi skill working with collective responsibility coming together to produce as one complete whole.
- Utility, Functionalism, Originality, End User & Aesthetics along with Social concern.